3 posts tagged “quotability”

I first heard this parable when I was reporting in Europe. More recently it has popped up in over 700 places on the Internet, from Dotsie’s NABBW to ExtraMiler and Dally Kos. Guess it resonates again today.

"One evening an old Cherokee told his grandson about a battle that goes on inside people.

He said, "Dear boy, the battle is between the two 'wolves' that exist inside us all.

One is Evil.
 It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

The other is Good.
 It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith."

The grandson thought about it for a minute and then asked his grandfather, "Which wolf wins?"

The old Cherokee replied,
 "The one you feed."

Discover exactly how from a master at crafting the message.  Even if I often disagree with his beliefs and his stances, Roger Ailes (the man behind Fox TV)  knows how to gain attention and be remembered.

Read his bestseller You Are the Message: Getting What You Want by Being Who You Are.

This is a very good book for understanding how to take center stage in public or media appearances. Ailes shows you how to ensure that your words and personal presence are positively congruent with who you really are. For formal or spontaneous presentations or media interviews, you will find no better advisor than Ailes in this book. It reads like the insider's guide. Ailes was perhaps the first political consultant to recognize the enormous power of TV appearances to sway public opinion.

For 30 years Ailes has shaped how many people feel about certain politicians, business leaders, and celebrities. In this book you'll learn exactly how your nonverbal cues can either contradict your intended message or give it the extra lift of credibility that makes you the most talked-about expert in the room. He covers ways to be genuine in the display of humor, passion, response to attacks, apology, grief, and commitment to your message.

Read the captivating book, On Writing: A Memoir of the Craft by Stephen King. Even if you're only planning on writing a celebratory toast, article or email, you'll glean priceless tips from this gripping author.

Great book on how to become an attention-grabbing writer in any genre.

You get two books in one in this semi-autobiographical how-to book as King pairs his personal stories of near-death accidents, addictions, and piles of rejection letters with lessons on how to pull people into a story or idea.

If you want to improve your prose or that of your cooworkers, children, or class, forget textbooks or traditional how-to writing guides. Get another King book you can't put down.

Be entertained by his nonstop descriptions of his often hairy life incidents that inspired Carrie, Misery, The Tommyknockers, and other King books to learn how he transforms them into grist for good reading. He includes many writers' tools, including editing a story, character and plot development, learning from others writers' styles, exercises, and a reading list. No matter what kind of writer you are or yearn to be, personal or published, on fiction, business, or other topic, you're guaranteed to find the King-sized can't-put-down reading you'd expect.

This is the kind of book that even your non-reader, non-writer (and non-Stephen King fans) friends will enjoy receiving.