From the first scent to the last smell

the hotels, restaurants, hospitals, stores and other places we enter are immediately and constantly telling us how we should feel about the place. And each place has a distinct personality, often inadvertent, that shapes how we act and feel about it. From Montessori to flight schools, the power of the senses to accelerate learning and enjoyment (or not!) is dimly understood.

Just as directors “storyboard” a movie, TV show, advertisement or photo op for their candidate, leverage your opportunity to optimize an experience by making every moment count. And, again like creating a memorable movie, manage the sequence of moments your guests or customers will experience, from the climactic opening scene, through the end.  Read more here.